Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK ABC Sports and ESPN’s 9.5 hours of live programming for Super Bowl XL on Sunday, Feb. 5, includes a 3.5 hour pre-game show on ABC beginning at 2:30 p.m. and a six-hour hour pre-game show on ESPN’s Sunday NFL Countdown beginning at 11 a.m.
The ABC pre-game show will air immediately following the network’s telecast of a National Basketball Association game pitting the New York Knicks against the Houston Rockets.
Bill Belichick, head coach of the New England Patriots, will join ABC’s pre-game coverage team, led by Chris Berman, with Steve Young, Michael Irvin and Tom Jackson.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in