Escalate Launches Integrated Campaign

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Escalate, an e-business services provider, today unveiled its “W. Schlockman Corporation” integrated campaign. Created by Katsin/Loeb of San Francisco and London-based Deepend, the campaign parodies clueless online business mistakes that presumably can be avoided by enlisting the services of Escalate, which designs, serves and administers e-commerce sites.

The campaign aims to promote awareness of Redwood Shores, Calif.-based Escalate, and consists of a combination of magazine inserts, direct mail, print and a Web site, located at wschlockman.com.

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