Erwin-Penland has hired four staffers and promoted one. Michelle Breeze has been named senior copywriter at the Greenville, S.C., shop. Previously, Breeze was a marketing and public relations manager at Elliott Davis, also in Greenville. Gary Hardin, event coordinator, comes to the agency from crosstown Jackson-Dawson Marketing Communications, where he was an event coordinator and warehouse manager. Claire King has been hired as a production specialist. She arrives from Tekgraf Corp., also in Greenville, where she was a support specialist. Ashley Metcalf has joined E-P as a junior account executive. Previously, Metcalf worked at the local Norris Financial Group as a marketing coordinator. Matt Gaymon has advanced from junior account executive to account executive. Gaymon, who joined E-P in 2003, works on the Wachovia account.