ERic Silver SVp/Creative Director, Cliff Freeman and Partners
By now, most of us have come to grips with the fact we are trapped in an economic slowdown for the first half of this year. For us, this will have the unique effect of achieving what many thought was impossible: Consumers will loathe commercials even more than they already do. The majority of clients will hedge their bets and play it safe. But, as always, the ones who are willing to buck the trend and take some chances will reap the benefits. In this panic-inspired flight to mediocrity, the interesting work will have an even greater platform to get noticed. For me, I am excited about the coming year. I wholeheartedly believe this is the year we never have to hear the word "Whassup?" again.