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Financial services provider The Equitable goes harder after consumers this week in a new TV campaign from Seiter & Miller that shows its agents in action.
The New York client will spend $20-25 million on two TV spots and six print ads to tout a lineup of services that has moved beyond insurance to asset management, mutual funds, financial planning and investment banking, which puts them in competition with The Travelers Group, Merrill Lynch and others.
The campaign targets affluent baby boomers contemplating retirement.
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