Equifax Sticks Close to Home

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ATLANTA Equifax has tapped The Morrison Agency as its lead agency, the client confirmed. In a release, Thomas Chapman, client chairman and CEO, said the Atlanta independent shop will be responsible for “helping us build equity in the Equifax brand among consumer and business target audiences.”

The selection follows a year of off-again, on-again reviews and project assignments given to some of the city’s midsize shops, among them WPP Group’s Ogilvy & Mather, Interpublic Group’s Fitzgerald + Co.,

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