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NEW YORK — E-mail marketer Naviant was swooped up by Equifax in a $135 million deal Thursday, the companies said.
Through the purchase, Equifax, an Atlanta-based marketing data and technology company, stands to gain more than 3,000 clients, 100 million permission-based e-mail addresses and 38 million U.S. Postal Service files. Naviant CEO Michael Brauser will continue to oversee day-to-day operations.
The transaction is expected to be neutral to Equifax’s 2002 earnings and accretive in 2003.
Over the past year, Naviant, which projects 2002 revenue of about $60 million, has added to its offerings through acquisitions.
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