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NEW YORK Kirshenbaum Bond + Partners has landed creative and media duties for Equal sweetener’s $15 million ad account, the agency and client confirmed.
The MDC Partners’ shop, based in New York, bested WPP Group’s Berlin Cameron/Red Cell in New York and independent Cramer-Krasselt in Chicago.
The brand, owned by Chicago-based Merisant, was one of at least seven clients left in the lurch when Wolf Group Integrated Communications in Toronto shuttered its New York office in January.
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