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LOS ANGELES Epson America is reviewing its digital creative chores, according to sources.
The incumbent, Omnicom Group’s DDB in Venice, Calif., will retain traditional ad duties for the company’s professional imaging products, per sources.
The client declined comment. Spending for the work in play could not immediately be determined.
Epson is looking to expand its marketing efforts in the digital realm, particularly, and simply felt it could not go forward with DDB on such projects, sources said.
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