Epson Engages Consumers In Detail

DDB Ads Urge Readers To Explore New 1440 DPI Printers’ Output
LOS ANGELES–DDB Needham is breaking a national print campaign for Epson America that illustrates the clarity and detail offered by its new high-end ink-jet printers.
The campaign is DDB’s first for the client since winning the estimated $30 million account in February. Similar in concept to ads introduced last fall by Epson’s previous agency, Ammirati Puris Lintas in New York, the new work communicates the message that “without an Epson printer, you’re missing something.”