EPrize Gets $32 Mil. Backing

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NEW YORK Web promotions agency ePrize said it has closed a $32 million round of venture capital financing.

The investment, led by Detroit-area investors Brian Hermelin and Gary Shiffman, will be used by the Grand Rapids, Mich.-based agency to expand its services, further develop technology and possibly branch into offline promotions. Camelot Ventures, led by David Katzman and Dan Gilbert, top executives at Quicken Loans, also participated in the financing.

All four investors will join ePrize’s board of directors, the company said.



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