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NEW YORK The California Milk Processors Board this week unveiled new TV and Internet executions in its “Got milk?” campaign.
The effort is crafted around a fantasy world of extreme milk deprivation.
The “Get the glass” campaign, via Omnicom’s Goodby, Silverstein & Partners, San Francisco, introduces the Adachi family, a humorously desperate group trying to grab the heavily guarded last glass of milk on Earth, in a series of seven TV spots. The CMPB also introduces a 3-D flash animation board game at GetTheGlass.com,
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