EPB Lands $20 Mil. in Citi Work

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Earle Palmer Brown has won the estimated $20 million Citigroup Global Asset Management and Private Banking business after a review.

During first quarter 2001, the agency will launch its first global print, radio and TV work for the client, said Jonathan Frat-taroli, EPB president. “[The account offers] premiere global financial services,” he said. “It presents a creative challenge to dance a fine line between emotional and rational advertising.”

Media duties will be handled by RJ Palmer, which is owned by New York-based EPB.

The search, which included other, undisclosed shops, took only three weeks, said Steve Cone, managing director and head of global marketing for the client.





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