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A new TV commercial for the Sierra Club by BBDO West reimagines the world as a vast, urban wasteland, with no nature in sight.

The pro bono spot shows people engaging in outdoor recreational activities in urban areas, such as mountain climbing in a junkyard and camping in a parking lot.

“[The ad] takes a whole bunch of very complex environmental issues and really boils them down to one simple, concise, powerful idea,” said Jim Lesser, executive creative director of BBDO West in San Francisco.



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