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DreamWorks SKG has invited a select group of agencies and media buying companies from around the country to pitch its estimated $85 million media account, according to sources.
The contenders include GSD&M, Austin, Texas; KSL Media, Los Angeles; SFM Media, Los Angeles and New York; Carat ICG and Carat MBS in Los Angeles and New York; TN Media in New York; and possible others, said sources.
Officials at those agencies either declined to comment or could not be reached at press time.
Incumbent Focus Media, Santa Monica, Calif.,
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