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CHICAGO Enterprise Rent-A-Car will break creative this week that will show more of the people who work and rent from the St. Louis-based company and less of the vehicles.
The first of five spots, via Avrett, Free & Ginsberg of New York, will debut on Thursday during the NFL season kickoff on ABC. Enterprise spent $30 million on ads through June 2004 and nearly $50 million last year, per Nielsen Monitor-Plus.
The initial spot features a couple renting a vehicle to go to a football game.
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