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Interactive and design firm Enlighten has created a computer simulation program for General Motors that highlights the problem of distracted drivers.
The Ann Arbor, Mich., shop has worked with GM through other agencies but this is its first direct relationship with the automaker. The driver distraction program was previously a public relations effort handled by Hass Associates in Ann Arbor, but GM wanted an interactive component and so looked at several shops before settling on Enlighten.
Enlighten’s Flash simulation, which can be seen at www.sense-abledriving.com,
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