Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Michigan Shops Vie to Replace Irma S. Mann on $6 Mil. Account
DETROIT–The Detroit Metro Convention and Visitor’s Bureau is conducting a review of its ad account, although it plans to stick with the slogan, corporate name and logo created by its current agency.
The request for proposals pegged the organization’s total sales and marketing budget at $6 million, of which about $3 million will be spent on advertising, said Ken Kettenbeil, DMCV manager of area marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in