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Southern Company and Georgia Power have selected Fitzgerald + Co. and 360 Thinc to handle advertising for their combined $10-12 million account.
The two shops bested Atlanta rivals WestWayne and J. Walter Thompson. The review saw all four agencies developing creative assignments for Lee Birdsong, advertising and marketing communications manager at Atlanta-based Southern Co.. The firm sells wholesale electricity in Georgia, Alabama, Florida and Mississippi.
“We’ve had work piling up for months,” said Birdsong. “This gave us a lot of insights into each agency’s strengths and to how it would feel working with them every day.”
Fitzgerald’s ad is appearing in Time magazine’s energy supplement this week.
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