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Following its recent receipt of $15 million in first-round venture capital funding, Web-based energy marketplace ChooseEnergy.com has selected Pagano Schenck & Kay as its first advertising agency of record.
The initial budget is $8-10 million.
The Newton, Mass., company at first had named Clarke Goward, Boston, and Duffy & Shanley, Providence, R.I., as finalists in its first agency review [Adweek, July 8].
However, after meeting with both agencies, ChooseEnergy decided to schedule another meeting with Pagano, which had been eliminated earlier in the competition.
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