Energy Department Will Solicit Agencies

CC and D Will Defend Account That Has Ignited Controversy
BOSTON–The Massachusetts Department of Energy said it will “examine” qualified agencies to handle its advertising later this year, although there is no plan to advertise this fall.
The incumbent, CC and D Communications in Boston, will re-submit a bid for the business, according to agency president Peter Kostopoulos. The shop has crafted two TV campaigns to explain energy deregulation to consumers. The first effort was criticized by a consumer advocacy group as “reckless and misguided” because the spots struck some viewers as joking about wasting electricity.