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Eveready Battery Co. is launching a global search for an agency to handle a key new Energizer brand product, according to sources.
The search will include four to six global shops, including Energizer roster agencies from around the world, sources said.
Bates Worldwide and TBWA/Chiat/Day, which handle Energizer creative chores in Europe and the U.S., respectively, have both been invited to pitch, sources said. Also involved are Leo Burnett and DDB, both Chicago, sources said. Agency officials declined comment.
“At this time there are no specific plans for product launches or changes in marketing partners,” said Energizer representative Keith Schopp.
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