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LOS ANGELES Energi Creative Partners has formed a new division to help clients reach second- and third-generation Hispanics.
The division, called Energia, will target under-40 consumers who prefer to speak English but maintain family ties to Hispanic culture. The independent Los Angeles agency will dedicate 75 percent or more of its total resources to Energia, said Albert Sandoval, the shop’s president and creative director.
Clients already aboard include the Los Angeles County Museum of Modern Art, the Hollywood Film Festival, Good Guys electronics and a “national fast-food joint,” said Sandoval.
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