Empower Gains Wild Oats' Radio Chores

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CHICAGO Empower MediaMarketing has been selected to handle media planning and buying duties for a new radio campaign for Wild Oats Markets.

The Cincinnati media agency will place national and spot radio ads beginning April 14. There was no media incumbent because Wild Oats had not done a radio campaign for some time, an Empower representative said.

“We are excited about this expanded foray into radio and firmly believe it will help us increase brand awareness and store traffic,” said Terry Maloy, Wild Oats’ chief marketing officer, in a statement.

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