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CHICAGO-Empower MediaMarketing has laid off 22 percent of its work force following the loss of The Andrew Jergens Co. account.
The $38 million media buying and planning account is now with TN Media, the media arm of Bozell, whose New York office handle creative for Jergens, the client confirmed last week.
Empower, which has handled the cosmetics and toiletries company since 1994, laid off 32 of its 147 employees, said Brian McHale, president of the Cincinnati shop.
“We had to reassign and restructure our staffing as a result of the loss,” McHale said.
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