Emeritus Likes JWT's Maturity

Senior Citizens Centers Assign Account to Elders Marketing Unit
DALLAS–JWT Specialized Communications here has landed the $2-3 million account of a senior citizens center operator based in Seattle.
The agency, through its mature marketing division, will front the first national advertising for Emeritus Assisted Living, which owns 123 centers across the country.
According to JWT Specialized Communications (JWTSC), the assignment will include creative and media duties for print, radio and television. The shop will also assume local marketing programs, sales strategies and media plans to help build occupancy levels.