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The fruits of labor and experience paid off for Infinitee Communications when it was handed branding and advertising duties for Gitano Activewear without a review.
The Atlanta shop has worked on promotional and advertising projects for Gitano parent Fruit of the Loom since last fall. Infinitee was awarded the largely business-to-business account based on those assignments.
“Their creative is fresh and focused, and requires minimal revisions,” said John Shivel, client director of marketing. “They understand the objectives of our business.”
Infinitee will be responsible for initial brand development and advertising strategy involving the company’s new line of decorated apparel for women.
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