ATLANTA Eric Mower & Associates has produced a print advertising campaign for the launch of Motorola's new digital two-way radios, the shop said.
The work includes six ads that began running this month in the educational, hospitality, retail, construction, property management and manufacturing trade press. The ads will continue through the end of the year.
Each ad is tagged "Do you speak digital?" and features people in each industry using the radios, named the DTR Series by Motorola.
"The 'Do you speak digital?' message has a dual meaning," said Tim Greene, partner and director of client services for the independent Syracuse, N.Y., shop. "It not only differentiates the product as being digital, but asks dealers and end users if they understand and are ready to take advantage of the new technology that's available for two-way radios."
The shop's Syracuse and Atlanta offices worked on the campaign. Campaign spending was not disclosed for the new product launch.
Motorola is based in Schaumburg, Ill. EMA began working with the company last November on a project basis.