Elumens Corp. has designated Price/McNabb its agen-cy of record.
Based in Cary, N.C., Elumens develops projection technologies involving 3-D graphics, video, computer-aided design and animation for business applications.
The agency will handle advertising, public relations and direct marketing. Initial assignments include managing a corporate name change, product launches and collateral aids.
The Charlotte, N.C., shop has been on winning streak. It recently won the advertising account of Metamor Worldwide in Houston.
"We've developed some research tools that let us get to segmentation of customers and other insights much more quickly than in the past," said Price/McNabb president Tom Eppes. --Vincent Coppola