Elizabeth Arden's Red Door Salons Seek Direct Agency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Elizabeth Arden Red Door Salon and Spa is seeking an agency to reposition and modernize the beauty salon chain, according to sources. Kelly Weber, senior vice president of marketing, confirmed a search is under way to find a shop with strong database marketing capabilities to build new customer acquisition and loyalty programs.
Billings for the assignment are undisclosed. The Phoenix-based Red Door Salon has enlisted Elda Argenti of Argenti Corp. in Norwood, N.J., to assist in the search.
General advertising for Red Door salons is handled in-house at Elizabeth Arden, the licensor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in