Eleven Tempts Casino Crowd

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SAN FRANCISCO Ameristar Casinos promises “More casino. More fun” in a print campaign by Eleven Inc. that promotes the client’s Black Hawk, Colo., facility to young adults.

Copy on one ad reads, “You know you want it,” referring, ostensibly, to the poker games, in a series of pinup-style executions lensed by photographer Moshe Brakha. One of the images shows a nude woman on a poker table with nothing but betting chips strategically placed on her body.

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