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SAN FRANCISCO Eleven Inc. breaks a humorous campaign today for telecom IDT, with TV spots showing a phone bill personified as a spoiled, obnoxious man who greedily soaks up people’s cash.
The 60-second “Helicopter” spot features a family whose monthly phone statement, a guy named “Bill, ” is treated better than the children. For example, he gets a remote-controlled helicopter but the son only receives a small plane, and Bill’s pony trumps the daughter’s pet fish.
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