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CHICAGO Not messing with success, Element 79 Partners launches its second year of advertising for Gatorade’s Propel Fitness Water with a TV spot much like its debut effort.
The Chicago agency’s new commercial, which breaks Monday, shows drips from a giant Propel bottle morphing into various athletes—a volleyball player, a gymnast, a kick boxer. “Get water as active as you,” says a voiceover. The spot ends with a woman climbing the Propel bottle as if it’s a rock.
“It’s
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