Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Omnicom Group’s Element 79 Partners here has launched a new campaign for Tropicana’s Pure Premium line that highlights the nutritional upside of juice and employs the tagline “Have a Tropicana morning.”
The PepsiCo-owned brand said it expects to double spending behind Pure Premium this year. Tropicana spent about $20 million on the line last year, down from $60 million in 2003, according to Nielsen Monitor-Plus.
One TV spot broke this week, with five additional spots set for March.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in