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CHICAGO Omnicom Group’s Element 79 Partners has created four spots promoting Turner Network Television telecasts of Nascar races, the agency said.
The commercials tout the importance of the races airing on TNT, which lead to the Nascar Nextel Cup championship. The effort, the Chicago shop’s first work for TNT, features several Nascar drivers, including Dale Earnhardt Jr., Matt Kenseth and Jeff Gordon.
The first spot broke during the July 4 weekend. Element 79 also has done spots for the Nascar sponsorship of hardware chain Lowe’s.
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