Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What do you do with your power?” Not much, when there is none.
Leo Burnett, which created that tagline for ComEd, found that out last week when it and hundreds of other businesses and residences in the Chicago Loop were left wholly or partially without electricity because of a power outage.
It was the third widespread power outage to hit the city since the July heat wave, and this one left Mayor Richard M. Daley sputtering mad at the utility, with lawsuits threatened by the city and by many affected businesses.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in