Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Political spending on broadcast TV smashed all forecasts and records to total more than $2.1 billion this year, an increase of $1 billion over the last midterm election in 2002, according to Evan Tracey, COO of TNS Media Intelligence’s campaign media analysis group.
Most of the spending (75 percent) occurred during the last 60 days leading up to the elections; and more than 50 percent of the total was spent in the last 30 days.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in