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New work for the Cadillac Eldorado from D’Arcy Masius Benton & Bowles continues the aspirational approach of earlier ads and again compares the classic cars of yore with today’s model.
A TV spot breaking today ends with the tag, “Eldorado. Drive the dream,” which replaces last year’s “Live without limits.”
Just as last year’s TV work did, the new spot and companion print work from DMB&B’s Troy, Mich., office plays on Eldorado’s heritage, with shots of a gleaming 1959 model juxtaposed with the latest design.
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