Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Chicken takeout chain El Pollo Loco is adding some humor into its latest TV campaign to broaden appeal to the growing Hispanic market
In one spot, Lupe, a sweet-natured home nurse, begins to feed El Pollo Loco’s flame-grilled chicken to a wheelchair-bound grandma. But Lupe is suddenly overcome by temptation and devours the delicious chicken as grandma agonizingly looks on. As the spot closes, grandma musters up her strength and reaches out to try and grab a taste of El Pollo Loco’s fresh flame-grilled chicken.
“Our
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in