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Dailey & Associates is back in the restaurant business.
The Los Angeles agency has won creative and media duties for quick-serve chicken chain El Pollo Loco, after a review. The account is estimated at $10 million.
Dailey handled advertising for Sizzler International three years ago and briefly handled Koo Koo Roo restaurants until last year. The shop prevailed over two other Southern California finalists, Saatchi & Saatchi, Los Angeles, and Kovel Kresser & Partners in Venice, in El Pollo Loco’s review.
“We were very impressed with Dailey’s strategic thinking,” said Joe Herrera, vice president of marketing for the Irvine, Calif.-based
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