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LOS ANGELES Fast-food chicken chain El Pollo Loco has narrowed its search for an agency to handle its $7 million general-market creative and media account to four finalists, the client said.
Shops advancing include the Hispanic incumbent, cruz/kravetz: Ideas, and Grey, both in Los Angeles; Krueger, Torrance, Calif.; and Young & Rubicam, Irvine, Calif. Agencies eliminated from contention include Bulldog Drummond, San Diego, Calif., and Suissa Miller, Los Angeles. The incumbent, Dailey & Associates in West Hollywood, Calif.,
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