ATLANTA Eisner Communications has added Polk Audio and Werner Ladders as clients, the agency said.
The independent Baltimore shop also is launching a new campaign for Johns Hopkins Medicine, a client since 1999, to promote the Baltimore healthcare institution as a leader in medical advancement.
The agency said the three accounts' combined billings total $10 million. None of the companies conducted a review for its account, and there were no incumbents.
The shop will produce print, direct mail and Internet advertising for the year-end launch of a new Polk Audio product that will allow home stereo systems to receive satellite radio signals from XM Radio. The company plans to introduce the converter for the holiday shopping season.
For Werner Ladders, Eisner will create television ads, organize events and promotions, rebuild the company's Web site and provide public relations support. Eisner had worked on several projects for the company in the past year.
The work for Johns Hopkins will include print ads in The New York Times Sunday Magazine and Forbes and television ads on Sunday morning network news shows.