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New outdoor work from Eisner Communications plays games with business travelers.
The Baltimore independent shop has launched a digital taxi-top campaign for US Airways shuttle service in New York and Boston. The work promotes the Arlington, Va.-based carrier’s 16 daily flights be-tween the two Northeastern cities and Washington, D.C.
The effort features what appears to be a ping-pong match between two of the three cities and resembles the old Atari game, Pong. Each taxi display contains three screens, two of which are labeled New York, Boston or Washington, D.C.
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