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Stars Daily Md. Lottery Winners In TV Ads
ATLANTA–Faced with stagnant sales for its instant win games and wary consumers who do not believe there are a sufficient number of winners, Eisner & Associates has launched a campaign on behalf of the Maryland Lottery to counter those perceptions.
The Baltimore agency has taken the show on the road, so to speak, to the lottery retailers with an effort dubbed “scratch cam.”
“We went through some pretty extensive research and found consumers underestimated how many people had a winning experience with the Maryland Lottery scratch-off ticket,” said David Blum, a strategic planner at Eisner & Associates.
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