ATLANTA Eisner Interactive made Necessary Secrets an Internet marketer this month by launching the Baltimore retailer's first Web site, the shop said.
Necessary Secrets, a traditional lingerie retailer for the past 20 years, hired Eisner Interactive to design a new logo, build the Web site and market it. There was no incumbent and no review for the account.
"Our goal is to allow a well-known, high-quality local retailer to offer their merchandise to a national audience," said Will Davis, vice president of EI in Baltimore.
"We decided to make a bigger push this year and Valentine's Day seemed like the perfect opportunity to leverage our brand to a national audience through the Internet," said Lynn Fram, owner of Necessary Secrets.
EI is advertising the women's intimate apparel store through sponsored searches and ads on sites that provide comparison-shopping, Davis said.
Necessary Secrets said it has made more than 50 Internet sales since the site launched earlier this month.