Eisner Plays Around With Lucky Numbers

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ATLANTA The Maryland Lottery plays rough in slapstick spots from Eisner Communications.

Three television commercials touting the state’s Pick 3 game show what might happen if gamers do not play their lucky numbers.

Shot in Maryland by David Kellogg of Anonymous Content, Los Angeles, the campaign treats numbers—four, five and seven, to be exact—as antagonists.

In “Office,” a senior manager promotes his protege. When the boss turns away to drink water from a wall fountain, a man-size, orange No.





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