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ATLANTA Eisner Communications’ first campaign for Dansk launched in bridal magazines this month.
The effort, Dansk’s first national print push in 10 years, revolves around the tagline, “Dansk. Make it easy.”
The company, a division of Brown-Forman in Louisville, Ky., makes and markets dinnerware, flatware, glassware and cookware. Dansk was purchased by Lenox about 10 years ago, said Michael Rowland, senior vice president, management supervisor at Eisner in Baltimore. Marketing efforts idled while the company invested in creating a niche for the higher priced Lenox product line.
“Just
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