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Wanting to take a fresh creative approach, US Airways has assigned its domestic advertising to Eisner Communications, client sources confirmed.
The Baltimore shop won the account in a quiet review that began in mid-November. Eisner bested incumbent Mc-Cann-Erickson, New York, and undisclosed national and regional agencies. Billings are estimated at $20 million.
Client vice president of marketing Stephen Usery said in a statement, “We are excited to begin working with Eisner as we position US Airways for the future.”
Agency president and chief executive officer Steve Eisner called the review incredibly focused.
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