For Eisner, It's All Fun and Games In New Ads for Maryland Lottery

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




ATLANTA-Restricted from advertising the reason most people play lotteries-to get rich quickly- Eisner & Associates in Baltimore is pushing the “fun” of playing instant-win games in ads that break today for the Maryland Lottery.
In “Locker Room,” a clown is giving a pep talk to an uninspired group of peers. In a last ditch effort to get them motivated he hands out scratch-off lottery tickets. The joy of playing the games gives the clowns the emotional lift they need to return to making merry.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in