Eisner Goes to Head of ATM Line

Tops East, West Coast Incumbents for Account of Star Systems
DALLAS–Star Systems Inc., the largest automated teller machine network in the country, has awarded its estimated $5-10 million advertising account to Eisner Communications in Baltimore.
Two incumbent agencies on either coast were bested along with undisclosed shops that participated in a nationwide review. Arnold Communications in McLean, Va., was the agency of record for Honor Technologies Inc., which merged with Star Systems in March. Matthews/Mark in San Diego was the agency of record for Star Systems.
The ATM network will continue to employ the advertising material and media plan developed by Matthews/Mark until the end of this year.
Star Systems director of advertising Barbara Span said the agency review was driven largely by this year’s Honor Technologies-Star Systems merger.
“It was important for us to start with a clean slate and say, ‘Okay, now let’s develop a new identity,’ ” Span said.
Eisner Communications was chosen...